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Meta Ads - Facebook & Instagram

Creative that stops
the scroll.

We create and manage Meta ad campaigns that build brand awareness, drive qualified traffic, and generate direct sales - with creative that actually resonates with your audience.

5x Avg ROAS on Meta
38% Avg CPL reduction
8% Avg CTR (vs 1% industry)
Proven results across 180+ clients
What\'s Included

Everything you need.
Nothing you don\'t.

Every deliverable built into your retainer — transparent scope, no surprises.

01

Audience Research & Targeting

Interest, behaviour, and demographic targeting refined through data - not guesswork.

02

Ad Creative Production

Scroll-stopping static images, carousel ads, and short-form video scripts developed in-house.

03

Funnel-Based Architecture

TOFU awareness → MOFU engagement → BOFU conversion campaigns working together.

04

Retargeting Campaigns

Re-engage website visitors, video viewers, and past customers with personalised ads.

05

Lookalike Audiences

Scale what's working by targeting new people who mirror your best existing customers.

06

A/B Testing & Creative Iteration

Systematic creative testing to find what resonates and eliminate what doesn't.

How It Works

From brief to results
in four clear steps.

01

Strategy & Creative Brief

We define your audience, funnel stage, offer, and creative direction.

02

Creative Production

Ad assets designed, copywritten, and reviewed with you before going live.

03

Launch & Test

A/B testing creative, audiences, and placements simultaneously.

04

Optimise & Scale

Kill losers fast, scale winners hard - weekly optimisation cadence.

Why Barlic

We don\'t just deliver.
We take ownership.

Most agencies report on what happened. We focus on what\'s happening next. Every client gets a dedicated strategist, full transparency, and a team that treats your budget like it\'s their own.

Meet the team

No lock-in contracts

Start with a 3-month commitment, then rolling monthly. We keep clients through results, not paperwork.

Full transparency

Live dashboards, weekly updates, and monthly calls. You always know exactly what\'s happening and why.

Performance-first mindset

We measure everything against your bottom line: revenue, leads, and ROI. Vanity metrics don\'t pay your bills.

FAQs

Common
questions.

Still unsure? Book a free 30-minute call and we\'ll answer everything specific to your business.

Book a free call
Yes - static graphics, copy, and video scripts. For video production we either brief your team or source UGC creators depending on your budget.
Meta works best for B2C, e-commerce, local services, and B2B businesses with a clear offer. We'll be honest if it's not the right channel for you.
Usually it comes down to poor creative, wrong audience, or sending traffic to a homepage. We fix all three.
We recommend a minimum of £800-£1,500/month ad spend. Below this, the algorithm doesn't get enough data to optimise effectively.

Ready to get started?

Book a free discovery call. No pressure, no obligation. We\'ll assess your situation and tell you exactly what will move the needle.